Betway & Arsenal's Partnership: A Deep Dive into the interests of people in the UK, France and Italy

Betway has recently ascended as the 'Official Global Betting Partner' for Arsenal's men's Football team, highlighting yet another prominent partnership in the English Premier League's betting realm this season. At Share of Voice, we delved deep, analyzing billions of data points to examine betting tendencies across the UK, France, and Italy of Arsenal fans. Our findings revealed that from March to July 2023, the UK emerged as the frontrunner in terms of Gamble Personas.

Evolution of interest in Gambling across Meta
Gamblers female vs male. Female rank higher than men (above 50%)

For clarity gamblers are characterized as individuals enticed by risk, engaging in diverse platforms like casinos, sports betting, national lotteries, and other akin activities.


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