Share of Voice

FIFA smashes all records of "Interest" on Google

Boom! Qatar 2022 has generated more interest on Google than any previous World Cup!

According to recent data from Share of Voice, the FIFA World Cup has generated more interest on Google than any previous World Cup in the past. Share of Voice analyzed 1,87 million tweets, 1,05 million Reddit posts and thousands of media articles data from 20 November to 15 December 2022, and found  the top keywords and Twitter emojis related to the World Cup.