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Milestone Reached: Over 3,000 Olympians Geared Up for Paris 2024 with 30 Days to Go

Milestone Reached: Over 3,000 Olympians Geared Up for Paris 2024 with 30 Days to Go
Unprecedented Data Collection:
As the countdown to the Paris 2024 Summer Olympics continues, we’ve achieved a significant milestone. Our comprehensive database now includes detailed psychographic data for over 3,000 athletes destined for the Olympics—the pinnacle of multi-sport events where elite competitors vie for the ultimate accolade: an Olympic medal. This effort combines our insights and technologies, exploring athlete demographics across 32 sports and more than 300 events. We delve into nuances like gender, age, region, and social media followings, pulling and analyzing information from platforms such as TikTok, Instagram, X (formerly Twitter), YouTube, and more. This rich data set provides critical insights into athlete engagement and fan interests, enhancing how stakeholders within the sports ecosystem communicate and strategise. Example:, already launched and operational, showcases the practical application of our psychographic data. It helps athletes understand their fan base in depth—what fans like, their interests, and their brand affinities—thus strengthening athletes' negotiating positions. For sponsors, it offers valuable insights into aligning with athletes' social personas and sports, facilitating more effective sponsorships.

Data-Driven Strategy Integration: By integrating these insights into targeted communication and marketing campaigns, including monetisation strategies, we foster better connections between athletes and fans. This robust data also provides a cornerstone for crafting effective sports-related strategies, enhancing how brands, sponsors, and sports bodies communicate with their audiences.

Meticulous Research Process: The process of compiling this unprecedented data involved meticulous research into each athlete’s online presence across multiple platforms, ensuring our understanding is thorough and up-to-date as we near the Games. To date over 5,000 social media handles have been integrated into our database.

Evolving Insights and Future Updates: As the Games approach, our insights will continue to evolve, shaping the future of sports marketing and fan engagement. We will keep you updated with the latest developments from the forefront of Olympic preparations.

Global Customisation and White Labelling: As part of our commitment to advancing sports analytics globally, we offer the capability to white label our platform for any sport around the world. This customisation allows organisations to leverage our detailed psychographic data and insights under their own brand, facilitating tailored strategies and enhanced engagement specific to their regional and sport-specific needs.

Contact us to learn more.