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Unveiling Rugby's Global Passion: Fiji's Triumph & Data-Driven Insights from Rugby and the World Cup

Amidst the ongoing World Cup fervor, we felt compelled to delve into the interest data spanning Meta, Google, various media outlets, and naturally, the prevailing sentiment.

We looked across 2.5 billion data points and found 117.6 million people interested in Rugby.

For the first time in 69 years, Fiji beat Australia in the Rugby World Cup, which is currently being held in France. We also wanted to understand the interest level of Rugby in Fiji compared to other countries.

Geographical segmentation of people interested in Rugby

Rugby Media Infographic

A robust digital strategy hinges on having access to relevant data and a keen understanding of the evolving landscape in real-time. This combination allows for timely and informed decision-making, optimising digital engagement and outcomes.

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