Share of Voice

The Disruption of AI in the Music Industry and Monetisation Strategies for Content Creation

Share of Voice: Monetising AI-Generated Music
Share of Voice is exploring innovative ways to monetise AI-generated music and achieve returns for content that is typically challenging to monetise. The company creates music for campaigns and content, distributing it through platforms like TikTok, Pandora, Amazon, Instagram, YouTube, Tidal, iHeartRadio, Deezer, and many more. Share of Voice's AI pilot artist, Seraphina Blackwood, exemplifies the potential of AI-generated music. Her music is currently being distributed across various platforms, showcasing how AI can create marketable and licensable music.

Seraphina Blackwood single "Porcelain Grave"

Coming soon to TikTok, Pandora, Amazon, Instagram, YouTube, Tidal, iHeartRadio, Deezer, and many more! #Innovation #AI #Music This music can be licensed.

Additionally, influencers, athletes, and brands can create and monetise AI-generated music, provided they are involved in writing the prompts and approving the content. This allows them to leverage their personal brand and engage with their audience in new and innovative ways, creating additional revenue streams and enhancing their market presence.

AI's Impact on Music Production and Distribution
AI has significantly impacted music production by enabling innovative sound design techniques. For instance, the use of sine waves to create unique textures and patterns in music has become more accessible (Native Instruments Blog). AI-driven tools like TRAKTOR, initially designed for DJing, have been repurposed for beat making and music production. These tools democratise music creation, allowing artists to explore new sonic landscapes and enhance their music with greater depth and emotion.

Music Distribution

The distribution side of the music industry has also been transformed by AI. Personalised recommendation algorithms are now a cornerstone for platforms like Spotify and Apple Music, dictating how users discover new music. These AI-driven playlists significantly influence an artist's exposure and, consequently, their revenue streams. For artists and record labels, mastering these algorithms is crucial for maximising visibility and financial returns.

Monetisation through AI in the Music Industry

AI-Generated Songwriting Assistance

AI-generated songwriting assistance is a key area where artists can capitalise on AI. By leveraging AI tools, musicians can expedite the songwriting process, increasing their output and enhancing their ability to monetise their art (Collabhouse). This can lead to a higher volume of work and potentially more revenue streams.

Blockchain for Music Rights and Royalty Management
The integration of blockchain technology, accelerated by the Music Modernisation Act, offers a new layer of transparency and efficiency in handling music rights and royalty management. This development promises a more equitable distribution of revenues and a clearer understanding of royalty streams for content creators (Native Instruments Blog). Blockchain can ensure that artists are fairly compensated and can track their earnings more accurately.

Growth in Live Music and Music Publishing
Analysts have raised their global music industry forecasts, reflecting a stronger outlook for live music and music publishing segments, with a 2024-30E revenue CAGR of +7.6% (Goldman Sachs). This suggests that AI integration in these areas could further bolster revenue growth, presenting content creators with lucrative opportunities. Enhanced AI tools can improve live performance experiences and streamline music publishing processes.

Ethical and Legal Considerations
While AI presents numerous opportunities for monetisation, it also raises ethical and legal considerations. The emergence of AI-generated voices and songs that mimic real artists has sparked debates around copyright and authenticity (Airdroid). Content creators must navigate these issues carefully, ensuring that their use of AI respects the rights of original artists and complies with copyright laws. Addressing these concerns is essential for maintaining the integrity of the music industry.

Future Trends and Challenges
The music industry is poised for continued transformation as AI technology evolves. The challenge for content creators will be to strike a balance between harnessing the potential of AI and preserving the essence of human creativity and expression. Staying informed about the latest developments in AI will be crucial for those looking to monetise their content effectively. As AI's role in music creation and distribution expands, artists and industry professionals must adapt to these changes to stay competitive.

AI's disruption of the music industry is undeniable, offering content creators new tools for production, distribution, and monetisation. Influencers, athletes, and brands can also leverage AI to create and monetise music, provided they are actively involved in writing the prompts and approving the content. This approach allows them to tap into additional revenue streams and engage with their audiences in innovative ways. To take full advantage of AI, creators must remain cognisant of the technology's capabilities while also being mindful of the ethical and legal landscapes. By embracing AI responsibly and creatively, artists, influencers, athletes, brands, and industry professionals can unlock new revenue streams and connect with audiences in unprecedented ways.

1. "Sound design, sine waves, and why ‘wrong’ is often right." Native Instruments Blog
2. "The integration of artificial intelligence (AI) into the music industry." Collabhouse
3. "Music in the Air: Focus on Monetisation, Emerging Markets, and AI." Goldman Sachs
4. "Fair Use and Sampling: Impact on Employment: Cultural Appropriation: Ensuring Accessibility." Airdroid