Share of Voice
The Paris 2024 Olympics proved that it's Her Time. Social media data generated by fans show that sponsoring women makes perfect business sense, as women outperform men.
Media Release: Alex Huot launches the largest psychographic database for Olympians, tracking fan demographics and engagement ahead of Paris 2024. More info: www.shareofvoice.ai/gender-balance-tracking
With 116 active NOCs on Instagram, NOCs have 8M followers. Discover the NOC Gender Balance Tracker and see where your team sits.
Share of Voice’s Gender Tracker reveals 29% women and 71% men followers for Paris 2024 Olympic sports. Essential insights for teams, sponsors, and more.
Team USA Women's Basketball preps for Paris 2024, aiming to extend their gold streak. They boast strong social media engagement with a 55% female audience.
The Paris 2024 Olympics aims for gender equality, but fan engagement gaps persist. AI on TikTok can bridge this by creating personalised content, predicting trends, enhancing interactions, and optimizing ads, fostering inclusivity in women's sports.
A fans’ guide: Boost women’s basketball for Paris 2024 by sharing content, using hashtags, engaging with players, creating online communities, and advocating for coverage. #Help2Win
Boxing: Never seen before data and strategies for change include increasing visibility, improving access, promoting equal pay, and leveraging social media campaigns
Skateboarding insights: exploring the female perspective through data from the sport, Sky Brown and Rayssa Leal.
Gender gaps in sports federation followers for Paris 2024 and a case study on how to tackle the problem through social media
